Most businesses are not really looking for “a new website” — they want more quality enquiries. A website that brings enquiries does not come from choosing a template, but from answering a few simple questions before the first screen is designed. These are the seven elements our team checks at the start of every project.
1. A clear offer within five seconds
Visitors need to understand immediately what you do, for whom and where. The homepage headline is not the place for an empty slogan, but for a concrete offer and benefit.
2. The right audience and its questions
Before defining the structure, we establish who the website speaks to and what those people want to know before getting in touch: price, timeline, how the collaboration works, examples of work. The content is built around those questions.
3. Proof instead of promises
References, real projects, clients’ live websites and a concrete description of the scope build more trust than general claims. We do not invent figures or testimonials — we use what can be verified.
4. One clear next step
Every key page leads to a single action: an enquiry, a call or a message. A button with specific wording and a short form work better than five competing calls to action.
5. Contact without obstacles
The form asks only for what is needed for a first reply, and phone and email are available on every page. Every extra field is one more reason for a visitor to give up.
6. Speed and mobile experience
Most visitors arrive on a phone. The website has to load quickly, be readable without zooming and have buttons large enough for a finger.
7. A technical foundation for search
Indexing, a sitemap, unique titles and descriptions, structured data and language versions are set up from day one — fixing them later is always more expensive.
How the Ald1n team applies this
Before design starts, you receive a proposed structure and a list of the materials we need. That way both you and we know exactly what the website has to achieve — and design and development serve that goal, not the other way round.